On this page
Who it's for
A remote seller's licence is the Victorian liquor licence for selling liquor that customers order online, by phone or through an app, then have delivered or collect. Liquor Control Victoria (LCV) issues it. Customers can't drink on site, so it suits businesses without a bar or bottle shop open to the public. We set it up around how you take orders, pack and deliver.
- You run an online liquor store, wine club or subscription box.
- You sell gift hampers or packs that include liquor.
- You pack and ship from a warehouse, office or shared space.
- You want customers to order ahead and collect.
Not you? If you have a shop customers walk into, see the packaged liquor licence. If you make what you sell, see the producer's licence.
Using a delivery partner? The delivery rules still apply to your orders. Your alcohol management plan should show how the partner meets them.
What a remote seller's licence covers
Customers can order at any time. You can pack orders and deliver them from 9 am to 11 pm Monday to Saturday and from 10 am to 11 pm on Sunday (from 12 noon on Anzac Day), with no deliveries on Good Friday or Christmas Day. These hours are set for every remote seller and can't be changed. Click and collect is allowed, and you can pack and ship from more than one location. Each location needs its own red line plan and alcohol management plan.
The delivery rules
Delivery is where most of the obligations sit. The driver checks ID on a customer's first order. Same-day orders have to be handed to a person, not left at the door. Gift orders need both the buyer and the person receiving it to be 18 or over, and the driver only hands it over if the recipient shows ID. Drivers must refuse delivery to anyone who is intoxicated, and you give each driver written instructions. You keep a record of every failed delivery and report the numbers to LCV by 30 July each year. We build these into your alcohol management plan so your team, or your delivery partner, knows what to do.
The planning side
Since 1 July 2025 you don't need a planning permit just to sell liquor. But the use of your warehouse or premises may still need one, depending on the zone. We check before you sign a lease and, if a permit is needed, prepare it. See planning permits for a new venue.

Speak with Jacob
Principal. Twelve years running venues and working inside local government.
The first conversation is free.
Book a 15-minute call(03) 7064 8477We reply within 24 hours.
How it works
We start with how you sell and deliver, then build the licence around it.
- 15-minute call Tell us how orders come in and how they reach customers. We confirm the licence and fix our fee.
- Online form Upload business details, training records and your lease or right to occupy each site through your client portal.
- Application, red line plan and alcohol management plan We draw the red line plan showing where liquor is stored, packed and shipped, write the alcohol management plan, and prepare the application. Nothing goes to LCV without your sign-off.
- Lodgement to decision We lodge, manage the 28-day public notice, and deal with LCV's questions and any objections from police or council through to a decision.
Fees and timing
Fixed fee, agreed up front. LCV's fees are separate.
- Our fee
- From $1,599 + GST, red line plan included
- Planning permit, if needed
- Fixed fee, quoted before we start
- LCV fees
- Set by LCV by floor area, updated each 1 July
- Decision
- Around 9 to 11 weeks from lodgement if straightforward; longer with objections
What we need from you
Have these ready, or tell us what's missing.
- Business entity details
- How customers order and how orders are delivered (your own drivers or a delivery partner)
- Address and floor area of each packing location
- Lease or other right to occupy each location
- New entrant training and RSA certificates for the applicant, or enrolment
Questions
What is a remote seller's licence?
A remote seller's licence is the Victorian liquor licence for selling liquor that customers order online, by phone or through an app and then have delivered or collect. Customers can't drink on site. It suits online stores, wine clubs, subscription boxes and gift businesses. Liquor Control Victoria issues it.
Do I need a liquor licence to sell alcohol online in Victoria?
Yes. Selling liquor online or by phone in Victoria needs a licence. If you have no shop or venue, that's usually a remote seller's licence. If you already hold another licence, such as a packaged liquor or producer's licence, you may be able to take online orders under it after notifying LCV. We'll confirm which applies on the call.
What are the delivery hours for alcohol in Victoria?
Remote sellers can pack and deliver from 9 am to 11 pm Monday to Saturday and from 10 am to 11 pm on Sunday, with no deliveries on Good Friday or Christmas Day. Customers can place orders at any time. These hours can't be changed by application.
How long does a remote seller's licence take?
Around 9 to 11 weeks from lodgement if nothing goes wrong, and longer if there are objections or LCV asks for more information. That includes a 28-day public notice. We lodge within 10 business days of having everything we need from you.