We’ve run venues.
Our team has run venues, kitchens and their own businesses. We understand what a licence or permit means on the floor—not just on paper.
What we do
Everything between you and trading.
One team for the licence, the permit and the regulator. Start with whichever you need.
Liquor licencesNew licences for restaurants, cafés, bars, pubs, bottle shops and clubs. We prepare it, lodge it and see it through to a decision.Start your licence Council, police and Liquor Control VictoriaEnforcement letters, police and residential objections, condition disputes and VCAT.What you say first shapes everything after it. Call us before you reply.Talk to us - Planning permitsCouncil approval to use a site as a venue, change its use, or build and fit out.Plan your permit
- Changing your licence or permitLater hours, more patrons, an outdoor area, live music or a new offer.Scope the change
- Buying a venueLicence transfer, plus a check of the permit and conditions you're inheriting.Check before you buy
- Ongoing complianceComplianceCare keeps registers, RSA records and conditions in order, with us on call.See ComplianceCare
Running several venues or a national brand? See multi-site partnerships.
Why Plan2Pour
You deal with us. We deal with everyone else.
Running a venue means answering to a lot of people who all want something different. We handle them for you, so you can get on with running the place.
We know council from the inside.
Jacob’s experience spans venue operations and local government. Your licence, planning permit and contested matters sit with one team.
Conditions need to work in practice.
James brings seventeen years in venues and kitchens, making sure what we agree with council and police works for the people running the place.
Outcomes
Hard situations. Good outcomes.
A faster process.
Terms that work.
- The situation
- The venue’s right to the faster licence-change process was in question, and police objected.
- The agreement
- Terms agreed with police that work for the venue.
- The outcome
- The licence change stayed on the faster process.
From enforcement notice to a less restrictive permit.
Council issued a planning enforcement notice against the bar.
The outcomeA new planning permit with fewer restrictions.
Read the outcome →Council pushback.
Planning approval secured.
A new pub faced strong pushback and challenges from council.
The outcomePlanning approval for the new pub.
Read the outcome →Our principals
Run by people who have run venues.
When you work with Plan2Pour, you work with people who know venues from the inside.
Thinking
Where the rules are heading.
- Policy paperLayers of RegulationHow the licence, the permit and the scheme stack on one venue, and what it costs the state.
- Position paperOld permit conditions that may no longer applyWhat the 2025 change to liquor permits means for venues with older permits.
- GuideWhich conditions on your permit really bind youHow to tell which conditions still apply, and what to do about the ones that don't.
Speak with a principal
Tell us what the venue needs. We'll tell you how we'd get there.
Every enquiry is read by a principal, not a call centre. The first conversation is free, and we reply within 24 hours.